Challenge

The Adobe Design Achievement Awards honor the most talented and promising students in the creative arts. Adobe approached Mucca Design to create a comprehensive identity for the prestigious competition, as well as a promotional campaign for the 2005 awards.

Action

Collaborating with Roberto de Vicq de Cumptich, we created a bold logo and identity based on the intersecting A’s of the award statue. For the annual competition, we conceived an extensive promotional campaign based on the theme of “energy”, referencing to the the youthful energy and enthusiasm of the participants. In additional to printed collateral, we created a dynamic multimedia presentation, featuring nine animated introductory pieces produced by Steve Holmes, and original music by Federico Chieli.

Results

The system we developed included an overall style guide that allows Adobe to maintain a consistent look for each year’s award program, despite changing themes. The campaign for the 2005 event was well-received, culminating in a grand gala held at the Guggenheim Museum, with Mucca’s Matteo Bologna and Roberto de Vicq de Cumptich presiding as comedic masters of ceremony.